Fashion Advertising Careers

If you’ve ever been flipping through the glossy pages of your favorite fashion magazine and fallen in love with the latest handbag, trench coat, lip shine, or diamond ring, you have helped a fashion advertiser’s goal is be actualized.  Fashion advertisers strive to connect potential customers with the product and brand by selling not only the product itself, but the lifestyle associated with it as well.

Consider this example in the lifestyle association with Gucci and Gap.  While the type font of Gucci and Gap’s logos are remarkably similar, consider the difference of all around image associated with the two brands.  Gucci is luxurious, refined, and respected brand with sublime Italian craftsmanship, compared to the everyday casual wear made to fit your body associated with the Gap.

After a fashion designer has successfully completed the design and manufacturing, fashion advertising professionals are hired to help the designer get positive press and visibility in the marketplace to drive sales and brand recognition.  This fashion advertising is done through a variety of ways, including advertising in magazines, billboards, commercials, social media, and magazine editorials.  One of the most powerful ways of advertising is achieved is through celebrities wearing a designer’s clothing on the red carpet. How many times have you longed for that hair cut, nail color, or handbag because it was associated with your favorite star?

There is a certain psychology utilized in the fashion industry that involves people wanting to wear what they know their favorite celebrities and everyone else is wearing.  A fashion marketing and advertising specialist helps a designer get their brand recognized and visible so that the designer can focus on what they do best.

There are many different careers associated with fashion advertising including apparel sales executive, apparel spokesperson, fashion marketer, fashion advertiser, and those associated with creating the advertisements including fashion stylist, model, photographers, and more.